Buffalo Wild Wings Announces Partnership With NCAA
The Golden Valley-based company entered the agreement through 2016.
Buffalo Wild Wings, based in Golden Valley, announced Tuesday it has entered into partnership with the NCAA. The agreement designates Buffalo Wild Wings as the “Official Hangout of March Madness” and includes "marketing, media and activation rights related to all 89 NCAA championships through 2016", according to a press release from Buffalo Wild Wings. “Sports are part of Buffalo Wild Wings’ DNA,” said Kathy Benning, Buffalo Wild Wings executive vice president of global brand and business development. “As we continually strive to enhance the game-day experience for sports fans in our restaurants, we are looking for ways to align with top sports properties and deepen our engagement with our Guests. Buffalo Wild Wings and the NCAA share a …
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