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General Mills Superfan: Man Eats 10 Million Cheerios

Golden Valley-based General Mills introduces a man who estimates he has eaten close to 10 million Cheerios.

Are you a fan of Cheerios?

Although you might enjoy the General Mills made breakfast food, you probably can’t claim to have eaten as much as Chris Ritsch.

The Golden Valley-based company shared the Cheerio journey on its website, where Ritsch claims to have ate his 10 millionth Cheerio at the end of 2012 – eating an average of 650 Cheerios a day for about 42.5 years.

To recognize Ritsch for his accomplishment, General Mills had a poster created. To view the poster, click on the Cheerios.com website.

“His story about his Cheerios milestones was really charming, and it definitely screamed for something creative in return, so we decided to have the poster made and sent it to him as a little surprise,” Lizzie Breyer, an associate marketing manager at General Mills, wrote on the General Mills website. “It did seem like a really ‘on-brand’ thing to do, since our Cheerios brand purpose is all about celebrating milestones and possibilities in life, both big and small.”

You can read Ristch’s full story here.

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