General Mills Partners with Coborn's to Deliver Betty Crocker Meals

According to an article published Monday, Mar. 11, The Minneapolis St. Paul Business Journal reported that General Mills will work with Coborn's Inc. on a new pilot line of frozen Betty Crocker meals.

Writer Mark Reilly sourced the Star Tribune, saying that General Mills has developed 25 meals under the “Betty Crocker banner.” Meals include comfort food like pot roast.

“The key thing we are trying to do here is learn,” Martin Abrams, a General Mills marketing director, told the Star Tribune. “We haven’t done something like this on a major scale in the past.”

To read the full Minneapolis St. Paul Business Journal article, click here. To read on the in Star Tribune, click here.