General Mills Named Yellow Ribbon Company

In a ceremony last week, Gov. Mark Dayton honored the Golden Valley-based company.

In a statement released on Nov. 9, representatives from General Mills announced that the cereal giant is now a Yellow Ribbon Company. This new status means that General Mills demonstrates a public business commitment to supporting military employees and local communities.

Gov. Mark Dayton awarded the company in a ceremony last week.

“I can’t overstate the importance of today and my gratitude to General Mills, Ken Powell, and your senior leadership team for spearheading this effort," Dayton said in the ceremony. “This will be an ongoing [program] for veterans serving this great country for years to come. Thank you for your involvement in making this one of the elite programs anywhere in the state.”

According to Beyond the Yellow Ribbon, the Yellow Ribbon campaign is a "comprehensive program that creates awareness for the purpose of connecting Servicemembers and their families with community support, training, services and resources."

Though Golden Valley is not a Yellow Ribbon city, a number of other Minnesota communites have joined the network.

General Mills joined 25 other Minnesota companies in becoming a Yellow Ribbon Company. Other companies that have be awarded include Best Buy, Cub Foods and 3M.


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