Buffalo Wild Wings Announces Partnership With NCAA

Buffalo Wild Wings, based in Golden Valley, announced Tuesday it has entered into partnership with the NCAA.

The agreement designates Buffalo Wild Wings as the “Official Hangout of March Madness” and includes "marketing, media and activation rights related to all 89 NCAA championships through 2016", according to a press release from Buffalo Wild Wings.

“Sports are part of Buffalo Wild Wings’ DNA,” said Kathy Benning, Buffalo Wild Wings executive vice president of global brand and business development. “As we continually strive to enhance the game-day experience for sports fans in our restaurants, we are looking for ways to align with top sports properties and deepen our engagement with our Guests. Buffalo Wild Wings and the NCAA share a deep heritage in college athletics, and this is an authentic way for us to connect with college sports fans in markets across the country.”

The agreement includes media rights that “will increase Buffalo Wild Wings game-day broadcast presence over the next four years,” according to the press release. Marketing rights will give Buffalo Wild Wings the option of creating consumer promotions and fan interaction at NCAA events.

“Buffalo Wild Wings is a prominent national brand with mass appeal that resonates with our NCAA fan base,” said Mark Lewis, NCAA executive vice president for championships and alliances. “We are eager to welcome them to the NCAA family so they can activate around the NCAA championship.”

Information provided by Buffalo Wild Wings.

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Buffalo Wild Wings expands college sports alliance with NCAA sponsorship (NCAA.com)